BIMA Committee
Supported by an Executive Committee that brings wide ranging skill sets to the table, the future for BIMA and its membership services are positive and will develop into a strong proposition.
Our committee:
Chair
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Paul Walsh
Co-Founder & CEO
Segala
paulwalsh@segala.com
Founder and CEO of Segala, Paul is authority in enabling trust on the Web using Content Labels; a method soon to become a ratified W3C standard and proposed replacement for PICS, the current method adopted by Internet Explorer since the mid 90’s for content filtering.
Prior to Segala, Paul was an executive at Eqos, a pioneer in the development of Web technologies for the B2B retail industry.
In the mid 90s Paul became one of the first employed by AOL in Europe. He was the first Technical Accounts Manager in Europe and responsible for managing all beta test programmes for the UK and Sweden between 1996 and 1998.
Paul has international experience within the Telecommunications Industry and has consulted for companies such as Vodafone, O2, Orange, CMG and ADC Metrica.
In May 2006, Paul was elected Chair of the British Interactive Media Association (BIMA) the UK’s longest established trade association for the digital industry, iand was re-elected in 2007. He was also the Chair of the BIMA Awards 2006, the UK’s most prestigious awards for the digital industry.
• Instrumental in the formation of the W3C’s first ever incubator activity, to review Content Labels as a formal method of classifying and labelling content
• Segala’s W3C advisory committee representative
• Founding Sponsor of the Mobile Web Initiative and member of the Steering Council
• Active participant in the W3C Semantic Web Education and Outreach (SWEO) special interest group.
Paul is an adviser to the British Council, helping it to build and improve the digital pioneer programme with Hong Kong. He is also advising them on a new 3-year creative related project with India. He is an adviser to a number of Internet startups and a mentor to the CEO of one of Hong Kong’s top 5 mobile games companies. He is also a shareholder in a group of Michelin rated restaurants in Dublin.
Paul presents, delivers keynote speeches and moderates debates almost every month. He also consults brands with a global presence, in how to adopt Web 2.0 technologies to improve consumer engagement.
Vice Chair
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Julie Lane
Digital Business Development Director
Start Creative Ltd
julie@startcreative.co.uk
Julie has joined Start Creative to pursue her passion for truly creative integrated marketing challenges, especially in relation to a brand’s development from inception to multichannel delivery.
Start is a design consultancy focusing on brand, brand marketing and digital services that specialises in crafting integrated brand journeys. Julie will help shape the digital proposition and contribute thought leadership to new business activities and increase brand awareness of the agency in the local and global marketplace while developing both strong inbound business development channels and outbound go-to-market messaging. Major clients include adidas, Air Asia , Alliance and Leicester, BBC, Bentley, Hertz, Hilton, IoD, Royal Mail, Schroders and Virgin.
Prior to Start, Julie was at LBi as head of sales and marketing, where she was instrumental in setting up the successful marketing and centralised sales function. Before moving to the UK, Julie headed up business development for interactive agency Organic in the US and has been a marketer for over 15 years. Her broad skill base includes establishing structured sales and marketing functions for digital and traditional agencies. Julie has extensive management experience managing local branch offices and teams, as well as development of sales and marketing strategies for multiple US and European markets. She has worked with clients such as Coca-cola, ITN Source, Orange, Transamerica and Williams Sonoma.
Company Secretary
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Janice Cable
Principal Administrator
BIMA
JaniceCable@bima.co.uk
When she joined BIMA, Janice brought with her the experience of a lifetime working with trade associations, mainly in the music industry where she considered herself extremely privileged to be able to work with some of the most influential industry doyens and talented composers, artists and broadcasters in the UK. She has considerable experience in arranging and coordinating exhibitions, seminars and conferences, both in the UK and abroad, and was responsible for organising industry social events, both lunches and black tie. Her previous involvement has been extremely valuable for the administration of the BIMA Awards as, amongst many other tasks, she prepared and managed the selection of the UK entry for the Eurovision Song Contest. She hasn’t done this for eleven years which, incidentally, was the last time the UK won! and when it was really a song contest!
Executive Committee Members
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Juliet Blackburn
Head of Digital
AAR
jblackburn@aargroup.co.uk
Over the last five years Juliet Blackburn has built her reputation to become the expert in new media agencies. Juliet helps clients to find the right agency for their needs and to achieve this she spends time meeting agencies (she estimates she has met in excess of 400) getting to know all about them – what they do and what they don’t actually do. Keeping up to date with the agencies and the discipline is certainly a full time job for her.
Prior to AAR, Juliet spent nearly six years at BT delivering their marketing communications for the Internet and Multimedia services and established the new media Marcomms team. Having had a two-year spell in the agency world and 5½ years with Coca-Cola before that, Juliet is uniquely placed to understand what clients and agencies really want from one another.
She says that the market is currently very buoyant with clients increasing their spend and focus on the digital area. Amongst others, she has helped Wana
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Mirage Islam
Digital Media Consultant
mi.mirage@googlemail.com
An executive member of the British Interactive Media Association, Mirage Islam has a history of making things happen. Having emerged intact from a brush with members of the England rugby squad in his university years, Mirage joined the marketing department at Clerical Medical Investment Group supporting its new ventures arm. Two years later he took up an enviable role at Cadbury’s where he developed his liking for chocolate before heading off on an around the world adventure.
On his return he joined BHSF Insurance Services with a remit to overhaul all internal and external communications, developing and implementing core strategies. In 2000, Mirage moved into to the cutting edge of new media at breathe.com, one of the UK’s largest mobile internet portals, where he developed a highly popular sports channel and online communities - harnessing the power of brands and exposing them to niche audiences.
This experience with the rapidly developing digital online market, along with his industry knowledge and contacts, alerted BSkyB, where Mirage had a remit to implement a partnership programme, which he did successfully for a number of years as Head of Developers’ Programme.
Focusing on strategic development, Mirage was then responsible for proposing a trade communications strategy for Sky Interactive and was then given the remit to deliver an online trade communication to support commercial and marketing partners in the digital sector.
The formation of a new business unit - Networked Media - allowed Mirage to take the role of Future Media Lead with Executive sponsorship. With a remit to develop the external media strategy to exploit Youth Culture and engage Future Talent, Mirage worked with highly skilled teams dedicated to developing strategic relationships for Sky's mobile, online and TV platforms.
With over six positive years at Sky, Mirage was responsible for pioneering activities between the digital industry and education sector. This has led him to leverage off his broad experience and is now engaged with advertisers and their brands, media owners, publishers - providing innovative and fresh approaches to targeting new and existing audiences as a Digital Media Consultant.
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Hal Robinson
Managing Director
Librios
hal@librios.com
Hal Robinson is Managing Director of Librios Ltd, an innovative information management company that focuses on structuring and shaping content to make output more efficient and controllable, whether to web or print. He has special expertise in healthcare and the publishing sectors, where his company has been credited with pioneering ‘next generation’ methods of information management and delivery, particularly emphasising interactive content provision. He is also involved in developing online interactive games and puzzles for mobiles, PCs and consoles.
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Matt Gorzkowski
Managing Director
Play
matt@playwithus.co.uk
Matt began his Marketing career working for Saatchi & Saatchi in Europe and Shafter Advertising in the US where he helped to launch new products for major brands including Procter & Gamble, PepsiCo, Fujitsu and Nokia.
Recognising the potential of digital media, Matt joined Itraffic in San Francisco as Account Director. Here Matt led key accounts such as Disney and Buena Vista Entertainment before returning the Europe to join Itraffic London as Client Services Director where he oversaw the interactive marketing activity of brands such as British Airways and Hilton. In 2005, Matt co-founded Pay in conjunction with M&C Saatchi and former Itraffic colleagues Jon Sharpe and Ethan Segal.
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Steve Clayton
CTO
Microsoft UK Partner Group
steve.clayton@microsoft.com
Press Biography:
Steve Clayton is one of the geek new breeds. In touch with technology and with the society in which he thrives, many consider him to be “the ambassador of geek”. One of the first UK “softies” to blog (driving his page views to 2 million from zero within 10 months) and the pioneer of Microsoft’s TV channel Partner TV (blogs.msdn.com/ptstv), Steve is now a recognized digital media and blogxpert. Not only is he driving the internal use of Web 2.0 technology within Microsoft, he is also advising many external organisations, including Waterstones, Talent Network and Fifteen (Jamie Oliver’s restaurant) on social media’s potential to reach their audiences. Along with this Steve is speaking at many industry events and contributing expert comment and articles to the press.”Personal Biography:
I’ve worked for over 9 years at Microsoft and enjoyed every minute...well, almost. I started as a Systems Engineer playing with Internet technologies and then migrated to the trendy area of Knowledge Management. I then got the gadget bug and worked in our mobile devices group helping Orange to launch the world’s first Windows Mobile Smartphone.That’s how 5 years went by in 10 seconds ... that’s how it felt anyway. A new adventure beckoned and I moved in to the UK Partner Group where I now work as the CTO. I get to work with truly amazing people inside and outside of Microsoft and see the cool stuff they’re out there doing with Microsoft products. This role has reminded me that software can change the world and affect people’s lives. It can have an astonishingly positive impact and I felt the need to tell that story and change the image of a company lambasted for doing bad things. It’s led me to get involved in telling stories about Microsoft, software and most recently some “Moonshine Marketing” with the Blue Monster – but maybe that’s just an excuse for becoming less technical ƒº
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Michael Collins
Director
i-Publishing Consultants Ltd
Michael worked in further and higher education, cultural diplomacy and arts management, and as a sponsorship consultant, commissioning editor and charity director, before joining the world of information and communications technology. Having recently spent five years working in marketing and new business development, with particular focus on the publishing sector for an IT solutions plc, Michael now divides his time between working as a marketing and business development consultant for several small–scale, complementary software, systems and service providers and advising publishers and other information providers on strategic planning, marketing, communications and software solutions, with particular reference to interactive publishing and the electronic dissemination of information.
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Charles Billot
Marketing Director
Soup
charles.billot@soup.co.uk
Charles Billot oversees new business development and marketing for the digital agency, Soup. Charles is also responsible for the growth and running of the London office and works with clients such as Fujifilm, Royal Bank of Scotland, Virgin and Sony Ericsson.
Prior to working with Soup, Charles ran his own design and communications agency, which focused on emerging small businesses seeking recognition in the digital marketplace. Charles’ career in digital began 9 years ago at Syzygy as a designer. He then moved on to TBWA-GGT, now Tequila, where he was Deputy Head of Digital and responsible for the day to day running of interactive for clients including Vauxhall, Natwest, Eurostar and Prudential. With an art degree from Goldsmiths College and a creative start-off in digital, Charles brings originality and imagination to his role at Soup.
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Robin Howard
Chief Engagement Director
British Telecom
robin.howard@bt.com
With a background in IT and Publishing, Robin joined BT in the later 80's and has worked on a very wide range of internal and client-based programmes. In recent years he has developed and launched a communication product in Europe, run BT.com development, and implemented business transformation programmes. Robin now works as Client Engagement Director. He is responsible for bringing IP-based innovation to client operations. He has led workshops on mashed services and identity management within the business, and is keen that technology is seen as an enabler, with strong social standards.
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David Hart
Co-Founder
Codegent
david@codegent.com
David is a co-founder of full-service digital agency Codegent. Founded in 2004, Codegent has been quietly building a reputation for creating cutting-edge sites for high-profile clients including:
Barclays, BBC, Cartoon Network, Endemol, Gap, O2, Skechers, TeachersTV, V&A and Youth Music.
At Codegent, David, is primarily responsible for generating new business, client services and the commercial direction of the company. Last year, Codegent’s turnover grew by nearly 70%.
David started his career in 1994 in publishing and held senior marketing roles at The Economist, Financial Times and Pearson Education. In 1999, he joined the Internet Incubator, Brainspark as Marketing Director and helped in the early development of companies including Fortune Cookie, Que Pasa Media, The Usability Company (now Foviance) and EasyArt. After Brainspark, he was marketing director at digital agency, Reading Room.
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Justin Cooke
Managing Director
Fortune Cookie (UK) Ltd
• Manchester University Drama graduate, specialising in Computers in Theatre.
• First job: BBC Films, which led to a role as a creative director for Rondor Music (part of Universal Music).
• Joined the Travel Division of Miller Freeman (part of United News & Media) in 1995 and developed its first online strategy.
• Founded Fortune Cookie in 1997. Its aim? To become one of the most respected interactive design agencies in the world.
• Fortune Cookie now employs 40 staff with 2007-8 annual revenue of 4 million pounds.
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Andrew Henning
CEO
Redweb Ltd
With a BA in design and previous experience in new media, print and marketing, Andrew formed Redweb in 1997. As the company grew his role evolved from “hands on” designer-owner-manager to the position it is today managing 50 staff.
Redweb is now a £3M+ independent digital agency, proud of its south coast roots, but with a highly prized national client base, some of whom have been with Redweb for over 6 years – a true testament to strong relationships and a consistently high standard of work.
Redweb is ranked in the top 10 regional design and build agencies in the UK by New Media Age, in the top digital agencies league tables in ‘Marketing’ in 2007 and is recognised as one of the top 50 fastest growing digital agencies by GP Bullhound this year.
With a successful team, Andrew has now more time to devote to the industry and welcomes the opportunity to assist BIMA with its future development.
He feels that as a non London agency owner he will assist the association in developing a wider pull of member companies and greater communication and collaboration in the regions.
Other areas of interest include the evolution of industry best practice and a desire to see BIMA extend further its recognition to expertise in digital design, in addition to the annual awards.
Advisors to the Committee
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Richard Copping
Commercial Director
Isle Interactive Ltd
r.copping@isleinteractive.co.uk
Richard co-founded Cambridgeshire based full service agency Isle Interactive in late 2004. Since 2004 Isle Interactive has seen its client base and revenue steadily increase. Currently acting Commercial Director Richard is responsible for new business, client service, commercial and general strategic direction of the company.
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Andy Finney
Managing Director
ATSF
andy@atsf.co.uk
Andy Finney was an early pioneer of interactive media in the UK when working at the BBC and has 20 years experience in the field with a special interest in media, archives and databases. He runs ATSF, a design, build and training consultancy in Godalming, Surrey, and is co-author of 'Managing Multimedia', the text book on management of interactive media projects. Andy was part of the group who set up BIMA's first incarnation in the 1980s and has served on the BIMA executive for many years, including time as Chair.
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Ann Jamieson
Managing Director
PriceJamieson
annjam@pricejam.com
Ann Jamieson, Director , Pricejamieson – an Aquent company
Ann Jamieson co-founded the recruitment company Pricejamieson in 1982 and has been recruiting for digital businesses since 1994 when the company also launched their website – the first recruitment consultancy website in Europe – to source candidates for the emerging market. Pricejamieson is now an Aquent company.
Aquent is a leading global staffing firm specialising in marketing, communications and creative talent. With 70 offices in 17 countries.
Ann’s areas of interest are skills shortages, education, recruitment and training and she regularly speaks and trains on recruitment and retention.
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Liz Citron
Usability Consultant
Citron
liz@citron.uk.com
Liz Citron has a well-established new media pedigree that started at Wired magazine 12 years ago, then as a founding member of the Guardian’s New Media Lab the following year. Initially trained in design then in business, she combines a broad range of business, design, technical and publishing experience.
Elected on to the executive board of BIMA since 2001, Liz spent much of 2002 actively raising awareness of BIMA acting as an interim marketing director before being asked to become chair in spring 2003. Since then, two of the three "pillars" of the association were cemented into place: the Dialogues and the Dinners, which have helped BIMA offer members valuable networking and knowledge sharing opportunities.
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Craig Menzies
Senior Analyst
Forrester Research
cmenzies@forrester.co.uk
Craig is a Senior Analyst with Forrester Research. Based in London, his research covers the design capabilities of interactive marketing agencies in Europe, and how prospective clients can work with design vendors to achieve their business goals. He also focuses on how user-centered, brand-conscious, research-driven Web design can have a positive impact on both the online customer experience and the bottom line. Before joining Forrester, Craig was a senior technology consultant and the head of technology for Logan Tod & Co., head of technical and eCommerce for leading UK retailer I Want One of Those.com, head of database operations for one of Canada's largest direct marketing firms, and a freelance Web designer and database marketing consultant
Regional Advisors
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Delia Goldsby
Partner
Freestyle Interactive Ltd
Birmingham and the Midlands
delia.goldsby@fsnm.co.uk

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BIMA Committee