BIMA Awards 2008 - Award Committee

Awards Chair

  • Clare McDonald
    BIMA Committee Member: Clare McDonald Creative Director
    Interactive Media Agency, Bskyb
    Clare.McDonald@bskyb.com

    Having started life as a print designer of unwearable computeraided fashion, Clare realised that her passion for the pixel needed to be directed into a relevant world. No one ever was going to wear her LCD coats!!! While studying at the RCA Clare worked on the very first RCA CDRom for the end of year show and helped push forward the concept of digital design and its marketing potential within the fashion department and beyond. This left Clare with both a huge passion for collecting shoes, wearing odd outfits, dodgy CDRoms and also a desire to help people achieve their ambitions. It also allowed her to truly develop her cross platform approach to the design process and solution building. She also fell in love with “the web”. Over the next 15 years a series of interesting positions in the UK and the US in fashion, interactive and entrepreneurial businesses landed Clare finally as Creative Director of the Interactive Media Design Agency in Bskyb.

    Responsible for the creative direction of interactive properties, Clare helps build visual strategies and creative solutions with her award winning team to develop online, mobile, interactive tv, blue sky thinking and brand solutions for Bskyb. This is a highly directional and strategic position, that is forging a new creative force within Bskyb and the European entertainment market. Utilising earlier experience with early online video and projects for the likes of Microsoft, Office Shoes, IT Network, Open TV and the likes Clare and her team are truly pioneering online entertainment design. The future is looking incredibly interesting for Sky and a future that marries Clare’s cross media approach, mixed with a bit of pizzazz will have great results.


Awards Committee Members

  • Paul Walsh
    BIMA Committee Member: Paul Walsh BIMA CEO
    Segala
    paul@segala.com

    Paul has been the Chair of BIMA since 2006 after serving as a member of the Executive in 2005.

     * Founder and CEO of Segala, industry authority in content classification and Web standards compliance certification.
    * Former executive at Eqos, a pioneer in the development of Web technologies for the B2B retail industry.
    * One of the first to join AOL as a small startup in the mid-’90s. Key member of the team developing AOL’s UK presence and assisted with the launch of other AOL European territories. Has international experience within the telecommunications industry and has consulted companies such as Vodafone, O2, Orange, CMG and ADC Metrica.
    * Advisor to the British Council, helping to build and improve a digital pioneer program with Hong Kong and a 3 year entrepreneurial related project with India. Non-Executive Director at Newspepper.com and a mentor to the CEO of 3 Dynamics, a Hong Kong based games company.
    * Partner in a group of award winning, Michelin-rated restaurants in Dublin.



  • Dr. Scott Gallacher
    Director of Online & Partner Marketing
    BskyB
    Scott.Gallacher@bskyb.com

    Scott is responsible for Sky’s online sales & marketing across their full product portfolio including digital TV, Broadband, Telephony, HD, Mobile TV & Sky +. Sky, according to Nielsen, are the largest online spender in the UK underlining a commitment to digital, with their pioneering work in Behavioural Targeting winning the 2007 award for best use of research in media.

    Scott is well regarded industry commentator & speaker, Chairing last year’s Revolution conference on Brand Advocacy and speaking at the Economist Marketing Director summit in March on the challenges facing marketing in the next 5 years as well as addressing Cranfield business school on the maturing of digital marketing.

    Previous to BSkyB, Scott worked at OgilvyOne as Client Services Director for the American Express International Online account covering 38 countries. Prior to this he served as a Vice President for Digitas. Scott holds a PhD in Multimedia innovation & social learning from Edinburgh, M.Sc. in Human Computer Interaction from Heriot Watt and a BCom in Business Studies from Edinburgh.


  • Daniel Birch
    BIMA Committee Member: Daniel Birch Creative Director
    Freestyle Interactive
    daniel.birch@fsnm.co.uk

    As a Creative Director who has worked at a number of top London agencies LBi (then Oyster), AKQA and twentysix Daniel now leads the creative and delivery teams at the midlands largest digital agency Freestyle Interactive. This gives him genuine perspective across all aspects of digital channels.

    As a Creative Director of Freestyle it is his role to lead and define the user experience on their clients. With wide ranging experience in leading multidiscipline teams of designers, developers, writers and architects he is able to bring the right solutions to a wide range of online of projects.

    As the board level role responsible for project delivery through the project management team Daniel has a clear understanding of the delivery challenges faced by project managers and can appreciate what it takes to deliver an awarding winning creative solution.

    Daniel’s belief in balancing the desire to win awards with developing the right user experience for client’s customer puts him in a unique position. As a Creative Director Daniel has found the opportunity to have an opinion on all this creative but will be frequently found client side asking awkward questions or bothering project manager’s to try and understand how Isle Interactive can be more efficient – all with the goal of giving the creative a better chance to design better and with more insight.

    A genuine understanding of all aspects of the digital build process and experience across kiosk, mobile web and iTV means Daniel is able to combine a wealth of experience to developing a framework for creative teams to work in. A desire to work on projects that are created in a less that ideal situation, short time frames, limiting timeframes or conservative outlook means he has an affinity for recognising others who have succeed in this conditions.

    The client list is long and varied, as you’d expect from nearly 12 years of working in the industry. From mobile guidelines for Orange to ground up redesigns for Natwest and Abbey and campaign work for Volvo and Drambuie the experience is there.



  • Matthew Bagwell
    BIMA Committee Member: Matthew Bagwell Creative Director
    Conchango
    London
    matt@signalorange.co.uk

    Matthew Bagwell is Conchango’s Creative Director and founder of creative agency, SignalOrange. Matthew has been called digital evangelist, offering insight into how people want to interact with organisations through multiple channels. He is capable of bridging the gap between inventing experiences made possible by web 2.0 phenomena and delivering them in reality.

  • Janice Cable
    BIMA Committee Member: Janice Cable Principal Administrator
    BIMA
    JaniceCable@bima.co.uk

    When she joined BIMA, Janice brought with her the experience of a lifetime working with trade associations, mainly in the music industry where she considered herself extremely privileged to be able to work with some of the most influential industry doyens and talented composers, artists and broadcasters in the UK. She has considerable experience in arranging and coordinating exhibitions, seminars and conferences, both in the UK and abroad, and was responsible for organising industry social events, both lunches and black tie. Her previous involvement has been extremely valuable for the administration of the BIMA Awards as, amongst many other tasks, she prepared and managed the selection of the UK entry for the Eurovision Song Contest. She hasn’t done this for eleven years which, incidentally, was the last time the UK won!


  • Mustafa Mustafa
    Digital Arts
    mustafa@idg.co.uk

  • Matt Gorzkowski
    BIMA Committee Member: Matt Gorzkowski Managing Director
    Play
    matt@playwithus.co.uk

    Matt began his Marketing career working for Saatchi & Saatchi in Europe and Shafter Advertising in the US where he helped to launch new products for major brands including Procter & Gamble, PepsiCo, Fujitsu and Nokia.

    Recognising the potential of digital media, Matt joined Itraffic in San Francisco as Account Director. Here Matt led key accounts such as Disney and Buena Vista Entertainment before returning the Europe to join Itraffic London as Client Services Director where he oversaw the interactive marketing activity of brands such as British Airways and Hilton. In 2005, Matt co-founded Pay in conjunction with M&C Saatchi and former Itraffic colleagues Jon Sharpe and Ethan Segal.



  • Robin Charney
    BIMA Committee Member: Robin Charney Senior Marketing Manager
    Adobe Europe
    rcharney@adobe.com

    Originally from Canada, Robin has been working in the web and multimedia industry since 1995. Robin currently leads the marketing of Adobe's web development and design products, such as Adobe Flex, Flash and AIR.

    With responsibility for communicating Adobe's web development and design product proposition to end user companies, her role involves working closely with a number of UK digital agencies and broadcasters.

    Most recently, Robin led the launch of Adobe AIR, the latest addition to Adobe's web development platform, which enables the creation of rich Internet applications for the desktop.