BIMA Awards 2008
Awards Party
Judges
BIMA Awards 2007BIMA Awards 2008 - Award Judges
The Judging Panel:
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Mark Brown
Partner, Weapon7
Mark has worked as a client, in creative and media agencies and as a consultant. He believes that the future of communications is digital and that brand participation should be the goal.
Mark originally comes from rural Herefordshire but left home at 16 to join the army at Welbeck College and complete four ‘A’ Levels. The Army kindly put him through University at Swansea where he studied Computer Science.
He graduated in 1987 and decided that the army had put up with him for too long. He began his career with Unilever at Brooke Bond Oxo as a marketing trainee. He moved to CPC in 1990 as Senior Brand Manager on spreads looking after Frank Coopers and Marmite.
Recognising his calling to Account Planning he moved to Still Price Lintas in 1992 where he became Planning Group Head working on Birds Eye, Mattessons, London Buses, Bulmers and Levers hygiene brands (Domestos, Lysoform etc) across Europe.
In 1995 Mark moved to Leo Burnett as Board Planning Director on P&G’s Wash & Go and Bradford & Bingley. During his time there he also worked on Daz, Marlboro Classics, KP, McVitie’s and Kellogg’s.
In 1999 Mark was appointed Creative Director of Starcom where he was charged with developing new ways of thinking about media.
In 2000, Mark joined The Marketing Store Worldwide as Director of Planning. Here he established the planning function and process and invented the Brand Activation model which he established globally. Clients included The Motor Show, Skandia, McDonalds, GSK, Lever Faberge, M&S and MG Rover.
In 2002 Mark established Ancient Oak Strategy & Planning Consultancy specialising in Consumer Insight, Communications Strategy, Brand Activation and Idea Generation. Clients included Skandia, Leo Burnett, BBC Wales, 2cv, Future Featuring, The Marketing Store, and The Media Planning Group.
He joined interactive advertising agency Weapon7 in November 2003 as Creative & Strategy Partner building the business for sale to Omnicom in November 2006. Weapon7 work with Mercedes, Orange, COI, MediaCom, Total Jobs Group, Cadbury's, Thinkbox, AMVBBDO, BJK&E, Mother, GSK, Leo Burnett, 2CV, Green Lions, M&C Saatchi, Toast, Dft, Sky, Fallon, adidas, ITV, PHD.
Mark has been awarded an APG Gold and Bronze, Campaign Media Award, two NMA effectiveness golds and has five campaigns in the D&AD book including one nomination. He is a member of the MRS, APG, D&AD and the RSA.
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Tobie Cameron
Creative Group Head - Interactive, Wunderman
Previous to returning to Australia to take the role as Interactive Creative Group Head role for Wunderman, Tobie worked creative positions for both Poke and Agency Republic during his 5 years in the UK.
Trained at the National School in Melbourne, he's played a pure digital game for over 13 years working across a wide range clients as a Designer and Art Director, and across 2 distinctly different markets.
Tobie has, for several years, performed an editorial on the Webby winning bannerblog.com.au - a site dedicated to showcasing and discussion of quality digital work.
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Dan Campbell
Senior Planner, Yomego
Having graduated from the London College of Printing studying Graphic & Media Design in 1998, I started as an Interactive Designer at Flextech Interactive (now part of Virgin Media) where I worked on a cross media TV & Web channel 'SceneOne', providing entertainment content packages, listing with transactional capabilities. The channel didn't last long either online or on TV!
I then moved to the digital design agency Wheel (then called Presco but rebranded – now part of LBI) vowing never to work in broadcast environment again! At Wheel I worked across a few of there large 'blue-chip' clients, Argos, Abbey National, Marks & Spencers, but was also part of the team who won and produced an in-hotel TV based on-demand services for the company Quadriga. The main aim of the project was to remove the stigma of watching porn in hotel rooms when on business trips! An elaborate amount of other TV news and entertainment content with full channel packaging and idents were wrapped around 'the core business' - porn, which were all beautiful but probably never seen!
Disillusioned with life and the world I moved to MTV!?! (having vowed never to work in a broadcast environment again!) I applied for what had been advertised as 'the best job in the industry'! I took the position of Senior Interactive Designer. Initially it was ‘the best job in the industry’ and was highly exciting, with the interactive team being independent from the TV production team, and great work was achieved especially with the early interactive TV offerings. Projects around the MTV Europe Music Awards and the MTV Hits channel started a string of awards, climaxing with an Interactive BAFTA for the project 'Ad Break Tennis' which attempted to tackle audience switching channels in ad breaks.
Over the years though something went wrong, I got older! whilst the target audience stayed the same age and I found myself becoming less relevant or interested in 16-24’s. I didn’t watch ‘Totally Jodie Marsh – Who Will Take Her Up The Aisle’ or the like. However I did meet lots of nice people along the way which lead a 6 month project in conjunction with MTV2 US and the American Film Institute (AFI) along with US broadcast operators, also working through projects with external agencies Preloaded, Hi-Res and Tomato were a treat.
I left MTV at the end of last year - vowing never to work in the broadcast environment again! – over the years having moved from a straight design function to heading up all digital media creative and content production and then to head up the MTV Flux project both web and TV.
At the start of this year I moved to Glasgow to collaborate on an exciting consumer focused animation project, with the digital agency part of Yomego. I am currently working with a load of developers, engineers and 3D modeling artists (not a fluffy TV person in sight) and am a pig in shit! My only issue is when they all leave the pub on a Friday night at 8 to go play network Halo in a clan with their kids! The beer is cheap though!
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mark chalmers
creative director, perfect fools
Mark Chalmers is the newly appointed creative partner of perfect fools, currently opening their Amsterdam studio.
The former creative partner of Strawberryfrog Mark focused on international work blurring traditional advertising lines, executing award winning integrated campaigns through 170 countries in all possible media.
Originally trained as an architect, Mark has worked through brand experience, print, film and new media, to be voted one of Europe's top interactive creative directors by his peers in Campaign magazine.
Mark is co founder of Creative Social, the global digital collective and
Creative Social will be publishing their first book 'Past Present Future' late 2008.
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Simon Crab
Creative Director, Lateral
As Creative Director of Lateral, Simon Crab leads the creative development and the day-to-day management of the company. Since graduating in Fine Art at Slade College, he’s been working with digital media. In 1990 he set up the digital arm of the print multinational, Wace, specialising in CD Rom design and production, and in-store EPOS systems for clients such as Lego, British Airways, and the Body Shop. He joined Obsolete as a designer and programmer in 1993, and moved to co-found Lateral in 1997.
Simon has a specific interest in digital and mobile marketing in Asia. He has traveled the area widely speaking at events, consulting for brands and researching new trends and emerging markets. Currently Lateral is working with a Chinese content provider developing applications for mobile phones.
Lateral has been working with a number of clients with integrated digital marketing campaigns,that includes mobile marketing campaigns including Levi's® for the last ten years where Simon has had a pivotal role in defining the digital strategy and direction of the brand. With Lateral, Levi's® has led the field in digital marketing innovation as well as winning a plethora of awards for effectiveness and excellence as well as one of the first brands to successfully exploit mobile marketing with Levi's® MAX.
Recent work also includes Hachette Livre, Faber &Faber, Which? (consumer rights association), RSPCA, Channel 5, Lexus, Cadillac, Dorling Kindersley and many others!
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Matthew Don
Technical Director, skive
Misanthrope, miser and manic advocate of fag packet ideas and obscurantist philosophy, Matthew joined digital creative agency skive when it was in its infancy – a handful of blokes producing content for now-defunct dotcoms.
More than six years on finds him world-weary director of an award-winning agency with a host of blue chip clients, overseeing a bunch of Mensa kids, technical gurus and neurotic punks who increasingly speak in a language he struggles to comprehend, longing for the bygone days of 9600 Baud modems.
Some say naive, many deluded, he regards the internet as a vessel for new models of politics and valuable community consensus – not a vehicle for watching cats falling off washing machines. Quick to judge people (usually unfavourably), this is the first time he has been invited to judge his peers. He is mildly excited at the prospect.
Matthew lives in the suburbs with an Australian obsessive-compulsive, a feral child and Bosnian refugee lover.
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Dan Douglas
Founder / Business Development Director, de-construct
Dan was part of a team from Deepend, who together founded de-construct in 2001 with a shared ambition to bring together diverse backgrounds across design, interaction, marketing and technology to deliver great creative work for clients. Our approach is to use diversity to ensure every brief and our solutions to it have been 'de-constructed' to make them stronger.
His background is in digital marketing - originally as a planner and strategist at a communications consultancy and an ad agency, then as the business development director of de-construct. He has client responsibility of a broad range of the agencies clients including Eurostar, P&G, Panasonic and Jimmy Choo. He's also responsible for pushing de-construct's vision to create seamless cross platform brand experiences and has helped realise that for several key clients including recent wins for Tommy Hilfiger and Jimmy Choo. Dan is passionate about the digital industry and is very active within the Isobar network in promoting effective creative work. He recently won a campaign digital effectiveness award for Eurostar.
Dan's been a member of BIMA for 10 years - while not a recent winner our work for first direct was commended for best use of interactive TV against some very significant competition. He would be a passionate judge with both a creative and strategic eye for great work.
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Damian Ferrar
Director of Digital Communications, Imagination Ltd
As Director of Digital Communications, Damian leads a global team of insight, design and technology experts who create strategically driven experiences across multiple digital networks and platforms including online, mobile, film, motion graphics and interactive installations.
Damian joined Imagination in 1997 to develop pioneering digital brand communication experiences for clients including Ford Motor Company, Guinness, Samsung, Vodafone and Unilever utilising online, mobile, film, motion graphics and interactive installations as delivery platforms and channels.
Prior to joining Imagination, Damian gained experience with the BBC’s New Media division – as well as heading up the digital offer for WPP’s Clever Media.
Damian is an external tutor and examiner at the Dublin Institute of Technology.
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Jeremy Garner
Creative Director, LBi
LBi London is the largest digital marketing agency in the UK with a staff count of around 450 people. Jeremy joined the company on the Wheel side in April 2006, before it merged with Framfab London to create LBi.
He began as an above the line copywriter in Hong Kong in 1994 after working for a trading company in Bangladesh. After moving to London in 1997 he became the co-founder and creative director of two digital agencies in London - Glue (in 1999) and BloodPartnership (in 2000).
BloodPartnership won awards at D&AD, One Show, Clio, Cannes and London International in its first 12 months of trading. Majority ownership in the company was sold in December 2001 to Chime Communications plc, the UK's largest independent communications group.
He was vice president of creative of Modem Media between September 2003 and April 2006. Part of Digitas Inc since October 2004, Modem Media London was one of the top four UK digital marketing agencies - and in 2005 was the country's most awarded digital agency and the 11th most awarded worldwide (as listed on the CyberWon Report). 'Interviews from Hell' for UK headhunter Kendall Tarrant was the world's third most awarded digital campaign in 2005.
Jury panels include D&AD (2006 and 2008), Clio (2003 and 2005), New York Festivals (2006 and 2008), London International (2005, 2006 and 2008), Cresta (Grand Jury 2007+) , Meribel Ad Festival, Young Creative Network and IAB Creative Showcase. He has over 70 I, nominations and finalists at shows including Cannes, D&AD, The One Show, Clio, London International, New York Festivals, BIMA, Epica, Eurobest, NMA Effectiveness, Campaign Digital, Revolution, Meribel, and Guardian MEGA awards.
To make his commute from rural Cambridgeshire more interesting, Jeremy writes novels on the train and has had two crime thrillers published thus far under the pen name 'Seth Garner' (http://www.sethgarner.co.uk is grappling with a fifty-foot rabid monster of writer's block on the third.
Jeremy is currently eating a cheese and pickle sandwich.
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Tamara Gillan
Managing Director, spf15
SPF 15’s Tamara Gillan is no stranger to interactive marketing, to awards generally, or to the BIMA Awards in particular. As Orange’s head of e-marketing she received the 2004 BIMA Award for the Best Online Relationship Marketing Programme — complemented by three other awards for interactive marketing during that year.
Tamara had already earned awards before moving in-house: with I-D Media, she played a significant role in the work for Wallpaper.com which earned Gold at the 2000 New York Festival. She also served, of course, on the BIMA executive committee during her time with I-D Media.
Today, with her own company, Tamara still wins awards. Most recently, SPF 15 won the 2007 Revolution Award for Best Integrated Campaign, for creating and implementing the ground-breaking — and hugely successful — ‘Superdrug Summer’ campaign. This work was also, of course, short-listed for both the 2006 BIMA Best Integrated Campaign Award and the 2007 Marketing Society Awards for Excellence.
Tamara Gillan knows what it takes to create, plan and carry out successful interactive marketing. She also understands what it takes to win awards. When it comes to judging the success of interactive marketing, her credibility and credentials are beyond question.
She is also used to being in the public eye — and not just for her recent winning appearance on BBC1’s Beat The Boss. A Women of the Future 2006 nominee, she is one of 35 listed as “an inspirational group of young women achieving remarkable things,” making a difference to Britain’s future. Tamara has been interviewed, quoted and published everywhere from The Guardian to Cosmopolitan and, naturally, appears often in the marketing press. She is in regular demand as an expert speaker on marketing topics, with her 2006 appearances ranging from the Consumer Marketing Forum to Rethink Pink. She has already been invited to take the stage at the 2007 Everywoman National Conference, in November. And in January this year launched National Truth Day in a bid to cut the crap in Marketing.
As a BIMA Awards judge, Tamara Gillan would bring experience, understanding, clarity of thought and perception and detailed insight into every aspect of interactive marketing.
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Stephen Gray
Managing Director, Stickee
Stephen studied business at the University of Plymouth, and then found his passion for digital content through studying Media Lab Arts at the Institute of Digital Arts and Technology. After University, he practised as a new media consultant before setting up his own digital agency ‘Stickee Ltd.’ in 2001. Since its beginnings Stickee has worked with some of the most cutting edge brands, where in most cases Stephen acted in a creative consultant role. These clients include: BBC, Channel 4, MTV Networks, BSkyB and EMI. Stephen is a guest lecturer for several digital media University courses as well as an occasional speaker at industry events. He is currently working on expanding Stickee, studying for an MBA as well as spending as much time as he can with his first child.
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Dan Jones
Head of New Media, Maverick Television Ltd
Dan heads up Maverick Television's rapidly expanding New Media division, leading all cross-platform productions. He has been Executive Producer on more than twenty sites for prime time shows ranging from Grand Designs to Embarrassing Bodies, along with working for clients ranging from lastminute.com to Arts Council England. Dan picked up a BAFTA at 25 and along with producing a number of award-winning projects, was a Broadcast Hotshot in 2007 and is Birmingham University Alumnus of the Year 2008. He founded the 4Talent awards and is Editor-in-Chief of 4Talent magazine, as well as being a judge for the BAFTA TV and Craft awards and D&AD.
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Chris Kemp-Salt
MD, Kempt
Chris has spent way too much time in front of a computer. After graduating in Fine Art in ’98 he decided he wasn’t suited to fast food work and chose to pursue his love of the internet professionally, a decision which he has never regretted to this day. Chris has worked in a range of roles around the industry including as Creative Director - New Media for Redhouse Lane Communications and Production Manager of the world’s biggest dance music website MinistryofSound.com, Chris founded Kempt in early 2003.
Kempt are a digital marketing and production company who specialise in building and promoting flash games for a range of clients including Sony Europe, King of Shaves, the United Nations, NBC Universal and MTV. Their games receive many millions of visits every month.
In addition to production work Kempt run a casual online game portal, Killerviral.com and viral tracking system memecounter.com which is fast becoming the de facto standard for tracking viral in the UK.
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James Kirkham
Director, Holler
James Kirkham is Managing Director of Holler, the digital strategy agency he formed in February 2001 with business partner Will Pyne. Based in Clerkenwell, London its clients include Channel 4, E4, Procter & Gamble, Penguin, Redbull, RBS and THQ. The agency aims to enable brands to realise their ambitions through a digital entertainment strategy. It creates and delivers engaging content making brands famous by creating and inspiring a following focussing on developing content that people actively seek out and want to view - not advertising which people traditionally look to avoid.
New Media Age listed Holler as 'ones to watch' in their Top 100 guide, and wrote that Holler has ‘one of the most impressive client lists in the UK'. Holler was behind the critically acclaimed and award winning marketing for 'Skins' on E4, a ground breaking approach to marketing and media strategy that led to a host of awards including three prestigious IPA awards and Best Ad campaign at the Guardian Mega Awards.
He continues to oversee the prestigious Channel 4 account, devising digital strategies for E4 and consulting across the rest of the channel properties including More 4 and Film Four. Notable Holler designs have included the Big Brother web site and Channel4.com/music. He regularly contributes to a broad range of publications from The Sunday Times to Creative Review. James recently presented at the ‘4 talent’ showcase, Promax awards and BETT education conference – all aimed at bringing to light innovative digital marketing to a new and hungry audience.
James has experience of judging awards, having been a panelist at the 2003 Online Music Awards, 2005 BIMA awards and 2006 Digital Music Awards. Holler gained a record 13 Digital Music Award nominations since their forming, winning four including Best Pop Site in 2006 for Lily Allen. James has also judged the Best Music Magazine category at the 2007 Digital Music Awards.
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Richard Ogley
Art Director, BSkyB
Richard has over 10 years experience within the design industry. Having previous worked with the BBC and Saatchi & Saatchi his experience spans creative design for print, cd-rom, iTV and web development. Since joining Sky in 1999 Richard has become design consultant across many high profile internal and external projects. He specialises in user centric design and navigation to deliver innovative user focused solutions. Richard is currently responsible for all creative work across Sky’s Strategic Product Development Group.
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Tim Palmer
Creative Group Head, Agency.com
Tim has been working in digital for nearly 10 years (which makes him feel bloody old) originally starting his own company because it appeared other companies were throwing money at the internet, so it seemed absurd not to try and take some of it.
After getting bored of that, Tim moved into an integrated agency CDP London, he was the Creative Head of Online, and worked on Canon, NEC, Yakult and Bacardi. At CDP, Tim picked up a Webby nomination for the agency site.
Then on to Dare, where Tim was the Creative Lead on Barclays, Vodafone, Woolworths, COI and Premier Inn. Several awards pinned there including a couple of metal ones for best ongoing brand for Vodafone (Campaign 2007) and best financial site for Barclays (IMAA 2007)
In the spirit of the industry, tim moved on again, to his current abode, Agency.com, where he has been for 6 months as the Creative Group Head looking after British Airways and Canon.
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Duncan Parry
Chief Solutions Officer, Steak
Chief Solutions Officer & Co-Founder Duncan Parry began his career in search in 1999 at Lycos, during the early days of the search industry.
His role at Lycos involved researching, classifying and writing descriptions of UK websites. This unique role provided him exposure to thousands of sites, internet technologies and business models at a time of rapid online growth.
In 2001, Duncan joined the editorial department at Espotting. Here he was responsible for creating and optimising campaigns for clients ranging from SMEs to global brands. He soon rose to the position of Agency Editorial Manager where he worked on the PPC campaigns of some of the UK's leading brands in finance, travel, recruitment and ecommerce. He left Espotting in February 2004 to work as a consultant specialising in both paid and natural search, during which time his clients included publisher VNU's portfolio of UK IT, finance and recruitment websites.
As an industry thought leader, Duncan features regularly in trade press publications such as NMA and Marketing Week, and has also been quoted in The Financial Times. He was a 2007 finalist of the Start Up awards 'Young Entrepreneur of the Year' and was selected by the judges of COURVOISIER © The Future 500 as one of the top 50 brightest and best rising stars in the science and innovation category.
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Tomas Roope
Managing Director, The Rumpus Room
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Jon Sharpe
Creative Director & Chief Executive, Play
Jon studied English at King's College London and Education at Cambridge University before beginning his career in interactive advertising in the mid-90s. After cutting his teeth conceiving campaigns for brands including Virgin and United International Pictures, Jon joined Agency.com in 1999 where he was appointed Digital Marketing Director.
Jon went on to found the London office of Itraffic in 2001 where he spent four years leading a multi-disciplinary team and delivering award winning campaigns for brands including British Airways, Heineken, Wanadoo and NSPCC. In 2005, Jon co-founded Play with M&C Saatchi and former Itraffic colleagues Matt Gorzkowski and Ethan Segal. In the past year, Jon’s work has been awarded by bodies as diverse as Campaign, Revolution, The IAB and BIMA and he regularly features as a judge on various industry awards panels.
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Phil Stuart
Creative Director, Preloaded
Phil is co-founder and Creative Director of Preloaded, an internationally recognised digital-agency. With over 10 years of digital experience he bring hands-on knowledge of developing award- winning projects as well as up-to-date working knowledge of emerging technologies and industry best-practices.
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Laila Takeh
Online Comms Manager, British Heart Foundation
“Laila is Online Manager at the British Heart Foundation.
She has been working in new media for around six years, mostly in charity settings. With a background in computer science and visual arts she has equal concern for technology and creativity. Her experience at RNID, the charity for deaf and hard of hearing people, and at the Multiple Sclerosis Society, has given her a particular concern for accessibility and inclusive design.
She is also a charity trustee for a music education charity in South East London.”
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Sue Thexton
Director, Thexton Worlock Ltd.
Sue Thexton has grown or built four significant software and media companies over the last 20 years. Most recently she was Managing Director of the television company ITN’s fastest growing division - ITN source. It is one of the biggest archive film footage collections in the world, representing British Pathe, Channel 4, Granada, Reuters and Fox Movietone. Sue transformed it into a fully digital, e-commerce company.
Before ITN Sue was EMEA Vice President for Macromedia for 10 years. It was one of the first companies to recognise the potential of digital media on the internet, and their Flash software has become the ubiquitous technology for mobile and online platforms. The company was acquired by Adobe in 2005. Sue had established Adobe Northern Europe back in 1989, and before that, the software division for graphics company Letraset.
Sue is a non-executive Director and Trustee of NESTA Futurelab, which is the Bristol-based education and technology company. She has been a member of the BAFTA Council since 1999; was Chairman of the British Interactive Multimedia Association in 1997-8; is a Fellow of the Royal Society of Arts and a Visiting Professor at Middlesex University.
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Paul Tully
Founder, PD3
Early to recognize the gap between brands and the consumer youth market, Paul Tully set up one of the first youth marketing agencies in the UK and quickly picked up Media Week Best Use Of A Single Media Award for Fosters Ice Street Art Campaign. An idea borne out of his knowledge of street culture and appetite for making marketing more interesting.
Since then, Tully has taken The Guardian to Glastonbury, Reebok to an urban football community, Casio G-shock to the mainstream and many more brands into more engaging, experiential territory. The ‘urban communications’ agency pd3 evolved into one of the first experiential specialists to hit the UK ad scene, often operating in the area where online and offline worlds meet.
Well connected in the colliding worlds of music, art and beyond, Tully has been a long term collaborator with Straight No Chaser publications through whom he developed innovative event concepts such as the Sony sponsored Shape of Things To Come – memorably teaming up Bjork, Talvin Singh and Leila. For Bass Brewers he forged a memorable collaboration with Radio 1 DJ Gilles Peterson. In tune with the Edinburgh International Festival Fringe he initiated Festival FM – an arts based radio station featuring early performances from Jack Dee, Steve Coogan and others. These examples were just skimming the surface of boundary-breaking marketing.
Recent forays into the digital world include Recent examples of online and offline experiences devised by pd3 are the award-winning alternate reality game www.lostenvelope.com for publishers Canongate and The O2 Memory Project - an immersive digital art installation.
His appetite for modern art – marginal, provocative but beautiful, and his passion for football (he plays for a team called Jubilee) go some way to indicate his approach to marketing – proactive, dynamic, but never predictable.
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Jonny Watson
Senior Creative, Dare
Having spent the first half of his career above the line, Jonny joined WCRS in 1999 to help them launch their digital department, working on accounts such as BMW and Orange. He then joined Agency.com as a Creative Director, building its nascent creative department while heading up the BT account, growing it into the global network's largest account.
From there he joined Archibald Ingall Stretton to launch their digital offering which quickly became its dominant creative product. After a spell at Ogilvy, Jonny was lured to Dare and is thoroughly enjoying himself working across the agency's accounts, including Vodafone and Sony.
He's joined forces with D&AD to launch their Digital Student Workshops and has picked up numerous awards along the way from the likes of BIMA, D&AD, Campaign Direct, Campaign Digital and Revolution.
Jonny also runs 'Digital Freelance: London', a Facebook group with over 500 members, putting freelancers in touch with agencies and vice versa.