BIMA Awards 2006 - Best Microsite

A-to-S is a web site aimed at showcasing the special touches and attention to detail that runs throughout Mercedes' range of passenger cars.

Mercedes wanted to reinforce the point that whether the vehicle in question is the entry-level A-class or the largest S-class saloon, the same qualities and features were integral to the development, build and finish. This in turn provides consumers with additional confidence in their purchase decision, whichever vehicle they may choose.

The site, developed by Agency Republic, includes a host of interactive elements that reflected the actual real-world experience. Visitors can explore the site by clicking on the letters A through to S, with each letter revealing information about how Mercedes-Benz cars are made, and the materials used. Each section, from A through to S, requires the user to interact by clicking or rolling over elements of the page with their mouse.