BIMA Awards 2008
BIMA Awards 2006
Awards Party
ShortlistBIMA Awards 2006 - Best Community Website or Campaign
Criteria
This award seeks to recognise the huge significance to users, brands and society that the democratisation of the web delivers. The award will be given to a website or campaign that is judged to best support and utailise interactions between communities of
Winner
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Project It might just change the world
Agency LBi
Client We Are What We Do
We Are What We Do describes itself as a movement, as opposed to a charity or organisation, so it was essential that the web site, which also won the award in the best charity/not-for-profit category, was community based.
Developed by digital agency LBi, the site enables visitors to join in and interact in a variety of ways, including suggesting an action they think could help change the world. It includes a message board for posting messages, sharing stories and information, as well as a section providing information and tips on how people can involve their school or work in the movement.
Visitors can also sign up for a weekly newsletter, download video clips from the site - including lesson plans for schools - and visit the online shop to buy the Change The World 9 to 5 book, and other materials related to the movement such as postcards and posters.
