BIMA Member: APCO Online

Address:

90 Long Acre
London
WC2E 9RA
UK

Switchboard:

020 7526 3600

Company Overview:

We provide online strategic counsel and implementation support for many of the world’s largest businesses – helping them optimize their Web presence, tell a better corporate story, “push” their messages out to target audiences, shape online issue debates, identify, attract and mobilize supporters and endorsers, and analyze the online environment to form strategy measured by the most sophisticated quantitative metrics available..

We deliver a full range of online communications techniques, including:

• Analyzing the online environment –reviewing best practices, conducting heuristic site evaluations, monitoring opposing campaigns, tracking the online behavior of target audiences, and surveying online chatter to analyze how best to shape your online efforts and optimize resource allocation;
• Optimizing your voice online – developing, optimizing and deploying online messages, Web site content, innovative tools, navigation schemes and structures, and content management systems to ensure your Web properties are working as hard as they can in support of your communications and business goals (including determining how various corporate, brand, consumer education and other sites should work together); and
• Educating, inspiring and motivations target audiences – Devising and implementing online outreach campaigns leveraging a wide range of paid media, partnerships and sponsorships, earned media, content syndication, blog outreach, and peer-to-peer communications as appropriate.

By effectively leveraging unique strengths, attributes and opportunities online, we are able to reach farther than we can in person, drive much deeper than we can using traditional advertising, speak without being filtered by reporters and editors, find and mobilize new, different, active and influential allies, and target audiences, interact and personalize our messages in ways not possible in any other channel.

Member Contacts

• David King
  Job: Director APCO Online, EMEA
  Email: dking@apcoworldwide.com
  
• Evan Kralis
  Email: ekralis@apcoworldwide.com