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BIMA Member News: Quirky New Periscopix Site Causes a Stir

The award-winning site (www.periscopix.co.uk) features a feast of Monty Python-esque flash animations, guaranteed to raise a smile with even the steeliest webmaster.

This online three-ringed circus is presided over by a character who may well be the secret love-child of Hercule Poirot and Mr Bean.

Each page contains another zany animation, punctuated with Rube Goldberg- style machines which serve to illustrate the backroom workings of a pay-per-click campaign.

This hugely creative site, the brainchild of new media design agency Cyber-Duck, is certainly causing controversy. It would appear that Periscopix’s bold online move has given bloggers around the country enough fodder to keep tapping away at those keyboards for the rest of the year whilst intermittently screaming, “What’s it all about?”

So what’s the big deal?

It’s not often you find a company like Periscopix going for the humour factor, but in this case that’s really the point. Periscopix have managed to find the niche in the market.

Whilst their competitors are busy grumbling that the unconventional artwork detracts from the content, it is exactly this that is driving potential customers back to the site. In a market awash with lifeless corporate web presences, Periscopix’s (granted bonkers) vision of pay-per-click management, akin to the 80s Smash Robots, is a breath of fresh air!

So who care’s what it’s all about or whether designs of this kind have a place in the corporate forum- it looks amazing, it’s driving sales and it’s got an elephant riding a penny-farthing, who can complain about that?

The other interesting feature is the fact that creative agency Cyber-Duck have created a near perfect HTML copy of this zany flash website so that rankings and accessibility have not been lost.

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