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Outline Brief

Simple Thinking worked closely with Dialogue Marketing to create an online campaign to bring to life the Chevrolet Dream Garage DM piece. Simple Thinking created a multinational, multilingual microsite allowing users to review and select 3 cars from the range to create their Chevrolet ‘dream garage’. Users were then able to enter their submission into a prize draw for a chance to win all 3 cars.

Outline Work

The main focus for the piece was to promote the Chevrolet automotive range whilst creating a data base of potential contacts. Simple thinking created a 3D interactive carrousel allowing users to view and gain more information on each of the cars. Video was also embedded into the piece to further demonstrate the focal points of the cars and empower the users to make the right decision for their submission. The actual prize entry mechanic was streamlined to ensure maximum entry/minimum dropoff and easy of submission for users.

By capturing the users preferred car choice along with their personal details Chevrolet will be able to do further targeted (based on car choice) activities including local dealer ‘footfall’ driving campaigns.

Supporting the activity was a PPC campaign across Europe, various interactive ad specs and a fully branded YouTube channel.