Member Showcase

Outline Brief

Simple Thinking created the digital activation component of the Domestos Grim Tales campaign.

Outline Work

We designed and built a 3D world in which the illustrated characters from the printed DM activity were brought to life. Each character had their own Grim Tale to tell and consumers were encouraged to engage and interact with the individual tales in order to find out more about the related product benefits. A UGC competition was created to encourage consumers to engage and participate with the brand for the chance of winning a magical holiday.

- Visits to domestos.co.uk increased by over 1700%

- 1000's of Grim Tale entries into the competition