Member Showcase

Outline Brief

Icewhole.com is an invaluable resource and tool for young Film Makers, Directors, Actors, Musicians and Film Lovers. Icewhole.com provides likeminded individuals the opportunity to network within a community, exchange ideas, voice opinions and showcase work.

The Icewhole team made up of key film industry insiders had spotted a gap in the market and wanted to provide a platform for young Film Makers to showcase their work and exchange ideas and opinions. The brief was to create a fully functioning community where users could upload films and music and communicate. The solution had to be quick to develop and allow constant future support.

Outline Work

Simple Thinking proposed a ground up bespoke build starting with a thorough requirements gathering phase to establish the key business requirements and audience groups for the website.

With the results from the requirements gathering Simple Thinking presented these to the business and created user focused solution that included key user groups such as Film Makers, Musicians, Actors and Film Schools.

Simple Thinking then delivered a creative execution and full technical build implementing a bespoke community engine, an enterprise level CMS, a server side video encoding engine, banner management systems and a metrics package.

The Community Engine allows users to
• Part register
• Update account details
• Create profile pages
• Create blogs
• Upload Images, Films and Music
• Comment and Vote
• Create relationships between users and content
• Internally message other users

Throughout the project Simple Thinking overcame challenges such as limited resource within the Icewhole team, buy adhering to proven robust project management procedures and a close working relationship that guided Icewhole through the process.

The site was launch was launched in beta in October 2007.

• In the 1st 6 month the site achieved 1million page impressions without external media
• Monthly the site averages 75,000 unique users
• 750 plus films have been uploaded since launch
• The site has 2800 registered members
• Time average dwell time on the site is in excess of 6 minutes