What we are looking for

One of BIMA’s goals is to recognise and promote excellence in interactive design.


 

Interactive projects require many skills to be applied for true excellence to emerge. This year the judges will be awarding pieces that by achieving a balance between these core skills, provide a truly excellent experience for the user, regardless of subject matter or platform.

The judges will look at the following when considering submissions:

The underlying strategy.
Why was the project created? What are you trying to achieve? What problem are you attempting to solve?

The creative idea.
Is it actually interactive or just online? Is it using the chosen medium to good effect? Is it original or innovative or just a rehash of ideas in another medium? Has it really been thought through?

The quality of production.
How well has the project been put together? What is the quality of visual and technical design? Does it work as expected or does it contain bugs? Is it easy to use (good usability and information architecture)? Does it meet accessibility or web standards guidelines?

The level of user experience.
How well does it fulfil it’s purpose? Does it inform, educate or entertain? How enjoyable was it to use? What depth of immersion was there?


The Judging Process

Submissions
All submissions go through three rounds of judging, resulting in some entries in each category being Shortlisted and one or more items being declared Category Winner. In some cases where work is an exceptional standard but not voted as winner the Judges will award a Commendation.

Judging panel
The judging panel will be comprised of leading interactive media practitioners invited by the BIMA Awards Committee. They will be chaired by a leading member of the interactive community.